ABM & demand generation
- Target-account selection
- Intent data
- Demandbase
- LinkedIn Sales Navigator
- Albacross
- Clay
- ZeroBounce
- PhantomBuster
About
From local markets to global B2B marketing
Ten-plus years across Vietnam, Singapore and the UK — agency and client side, startup and enterprise. I like marketing that is accountable to pipeline, kind to sales teams, and honest with customers.
📍 London, UK🇻🇳 Vietnamese · English (IELTS 7.0)✍️ Creator @ Lanh’s Corner (27K+)
Experience
Where I’ve worked
May 2026 – present · London, UK
Account Based Marketing Manager
AsiaVerify
ABM strategy and execution for a RegTech scale-up specialising in business verification across Asia — target-account selection, intent data, multi-channel campaigns and sales alignment.
Aug 2022 – May 2025 · London, UK
Demand Generation Manager → Senior ABM Manager
AML RightSource
Joined as Demand Generation Manager and was promoted to Senior Account-Based Marketing Manager within nine months. Planned and executed high-impact ABM and paid-media programmes (LinkedIn, Google Ads) aligned to go-to-market priorities in the financial-crime compliance space.
- Promoted to Senior ABM Manager after 9 months
Jan 2022 – Aug 2022 · Singapore
MBA Intern — Executive Assistant to Commercial Head, APAC
Galderma
Supported the APAC Commercial Head of the world’s largest independent dermatology company — commercial analysis, communication and corporate events across the region.
Apr 2019 – May 2021 · Ho Chi Minh City, Vietnam
Growth Marketing Manager
GREENFEED Group
Led growth marketing for a top agri-food group: performance marketing, e-commerce team building, and a partnership network of 30+ brands built from scratch.
- Built 30+ partner network for the consumer brand
Jul 2019 – Mar 2021 · Ho Chi Minh City, Vietnam
Marketing Lecturer
S.O.C Consultancy
Taught practical digital-marketing courses for working professionals alongside the full-time role — the start of a lasting habit of teaching what I learn.
Toolkit
Skills & stack
Campaigns & channels
- LinkedIn Ads
- Google Ads
- Display
- X/Twitter
- Webinars (Zoom, Goldcast, Vidyard)
- Community & forums
Automation & CRM
- Marketo
- Salesforce
- HubSpot
Analytics & AI
- SQL
- GA4
- Tableau
- Power BI
- Claude
- Lovable
- n8n
Education & certifications
Credentials
National University of Singapore — MBA
The NUS MBA, Class of 2023 · MBA Achiever Scholarship
Foreign Trade University — BEc
Bachelor of Economics, Business & Commerce (2010–2014)
Certifications
Google Data Analytics Certificate · Meta Certified Media Planning Professional (2022–2023)
What colleagues say
LinkedIn recommendations
Excerpts from public recommendations on my LinkedIn profile.
“I was impressed with her technical ability as well as her excellent people management skills… a dedicated team member with a positive attitude and desire to make an impact and drive business results.”
“A fantastic collaborator — easy to work with, thoughtful in her approach, and consistently solution-oriented. She played a key role in planning and executing high-impact campaigns.”
Press
Featured
NUS Business School
Lan Anh Dang: From Local Markets to Global LeadershipThe NUS MBA (Facebook)
Alumni Spotlight — From Vietnam to the World: Lan Anh Dang’s NUS MBA Journey
Let’s talk
Roles, partnerships, speaking — or Vietnamese-language career content for your team.